ChatGPT Now Owns 92% of AI Referral Traffic: Here’s What That Means for Your Site

Marketing analyst reviewing a large screen showing ChatGPT's 92% share of AI referral traffic, standing in a modern office with an incubategrowth branded mug in the foreground

If you’ve been hedging your AI search strategy across ChatGPT, Perplexity, Gemini, and Copilot, new data suggests it’s time to stop hedging. A fresh AI traffic study from Previsible, tracking 6.77 million LLM-driven sessions across 166 websites over 19 months, shows the AI referral landscape has consolidated hard around a single platform. ChatGPT now accounts

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