For close to two decades, marketers have circled the same question: SEO or PPC? Which channel deserves the budget? Which one wins? A recent piece from Search Engine Land makes the case that this framing has quietly stopped making sense. AI has changed how people move from question to decision, and that shift means SEO […]
Why Arguing SEO vs. PPC Doesn’t Make Sense Anymore Read More »
Search is no longer just about handing people a list of links. As Search Engine Journal reported, Google has unveiled a new capability that lets AI Mode complete tasks on a person’s behalf by connecting directly to outside apps. The feature is live now for U.S. users, with Instacart, Canva, and YouTube Music serving as
Google Starts Rolling Out Connected Apps in AI Mode Search Read More »
Most SEO advice these days focuses on volume, but a quieter trend has been building around depth instead. As Search Engine Journal reported, writers publishing highly specific, focused articles are increasingly seeing that content picked up and cited by AI tools like Claude. The pattern behind it is worth understanding, since it points to where
AI SEO: Why Specific, Insightful Content Gets Cited More Often Read More »
If your organic sessions have been sliding even though your rankings look fine, you’re not imagining it. In the debut episode of Search Engine Journal’s relaunched podcast, editor-in-chief Katie Morton and senior news writer Matt G. Southern dug into a pattern that’s been showing up across almost every industry: search traffic isn’t vanishing, it’s landing
Your Traffic Isn’t Disappearing. It’s Just Not Landing on Your Site Anymore Read More »
Search Engine Roundtable reported that Google is starting to extend its new Search Console “Search Generative AI” controls to sites outside the United Kingdom — and if you’ve been tracking Google’s AI rollout pattern this year, this one probably isn’t a shock either. The feature launched about a month earlier for UK-based (.co.uk) sites, but
Google’s AI Search Console Controls Are Now Rolling Out Beyond the UK Read More »
