If you have only been tracking whether AI tools like ChatGPT or Google’s AI Overviews mention your brand by name, you are missing half the picture. There are actually two separate ways your brand can show up in AI search, and understanding the difference matters for how you build your content strategy going forward. Most […]
Used or Cited: The Two Ways Your Brand Shows Up in AI Search Read More »
If you have been treating your social content and your SEO strategy as two separate lanes, Google just gave you a good reason to merge them. Google Search Console has rolled out a new property type called platform properties, and it changes how founders can track content performance. For the first time, you can verify
If you’ve been hedging your AI search strategy across ChatGPT, Perplexity, Gemini, and Copilot, new data suggests it’s time to stop hedging. A fresh AI traffic study from Previsible, tracking 6.77 million LLM-driven sessions across 166 websites over 19 months, shows the AI referral landscape has consolidated hard around a single platform. ChatGPT now accounts
ChatGPT Now Owns 92% of AI Referral Traffic: Here’s What That Means for Your Site Read More »
For years, “optimizing for search” meant optimizing for a results page full of blue links. That assumption is breaking down fast. Google’s latest updates to Search show a company betting heavily on AI agents and conversational discovery, and the shift has real consequences for how founders think about visibility. This follows directly from the changes
Search Agents Are Here: How Google’s AI Mode Is Reshaping Discovery in 2026 Read More »
If you’ve checked your Google Search Console dashboard in the last few weeks and felt like something shifted, you’re not imagining it. July 2026 has brought a cluster of changes that matter less because of any single headline and more because of what they add up to: Google is quietly redefining what it means to
