The Incubate Growth Blog
Marketing News and Growth Ideas That Actually Move the Needle
Everything we know about search, social, paid ads, conversions, and building WordPress sites. Nothing theoretical, and nothing you cannot put to work this week.
Tips and Updates
The Latest Social and Search Engine News, Explained for Founders
Fresh reporting from across social and search engines: Meta, X, TikTok, YouTube, Google, Bing, and AI answer engines. Algorithm updates, feature rollouts, and policy changes as they land, plus what each one means for your site.
Google Starts Rolling Out Connected Apps in AI Mode Search
Search is no longer just about handing people a list of links. As Search Engine Journal reported, Google has unveiled a new capability that lets AI Mode complete tasks on a person's behalf by connecting directly to outside apps. The ...
AI SEO: Why Specific, Insightful Content Gets Cited More Often
Most SEO advice these days focuses on volume, but a quieter trend has been building around depth instead. As Search Engine Journal reported, writers publishing highly specific, focused articles are increasingly seeing that content picked up and cited by AI ...
Your Traffic Isn’t Disappearing. It’s Just Not Landing on Your Site Anymore
If your organic sessions have been sliding even though your rankings look fine, you're not imagining it. In the debut episode of Search Engine Journal's relaunched podcast, editor-in-chief Katie Morton and senior news writer Matt G. Southern dug into a ...
Google’s AI Search Console Controls Are Now Rolling Out Beyond the UK
Search Engine Roundtable reported that Google is starting to extend its new Search Console "Search Generative AI" controls to sites outside the United Kingdom — and if you've been tracking Google's AI rollout pattern this year, this one probably isn't ...
Used or Cited: The Two Ways Your Brand Shows Up in AI Search
If you have only been tracking whether AI tools like ChatGPT or Google's AI Overviews mention your brand by name, you are missing half the picture. There are actually two separate ways your brand can show up in AI search, ...
Latest Articles
Fresh off the growth desk
New thinking on search, social, paid media, and WordPress, written by the people running the campaigns.
How to Do a Keyword Gap Analysis: Step-by-Step With Free and Paid SEO Tools
Stop guessing what content to publish next. This step-by-step walkthrough shows you exactly how to find competitor keywords using Semrush, Ahrefs, and completely free tools, no guesswork, no budget required ...
Finding, Prioritizing, and Tracking Competitor Keywords With Keyword Gap Analysis
Your competitors are ranking for keywords you don't even know exist. Keyword gap analysis exposes exactly which terms they own, and how to quickly turn missed opportunities into real traffic ...
Why Arguing SEO vs. PPC Doesn’t Make Sense Anymore
For close to two decades, marketers have circled the same question: SEO or PPC? Which channel deserves the budget? Which one wins? A recent piece from Search Engine Land makes ...
Google Starts Rolling Out Connected Apps in AI Mode Search
Search is no longer just about handing people a list of links. As Search Engine Journal reported, Google has unveiled a new capability that lets AI Mode complete tasks on ...
AI SEO: Why Specific, Insightful Content Gets Cited More Often
Most SEO advice these days focuses on volume, but a quieter trend has been building around depth instead. As Search Engine Journal reported, writers publishing highly specific, focused articles are ...
Your Traffic Isn’t Disappearing. It’s Just Not Landing on Your Site Anymore
If your organic sessions have been sliding even though your rankings look fine, you're not imagining it. In the debut episode of Search Engine Journal's relaunched podcast, editor-in-chief Katie Morton ...
Google’s AI Search Console Controls Are Now Rolling Out Beyond the UK
Search Engine Roundtable reported that Google is starting to extend its new Search Console "Search Generative AI" controls to sites outside the United Kingdom — and if you've been tracking ...
Used or Cited: The Two Ways Your Brand Shows Up in AI Search
If you have only been tracking whether AI tools like ChatGPT or Google's AI Overviews mention your brand by name, you are missing half the picture. There are actually two ...
Google Search Console Now Tracks How Your Instagram, TikTok, X, and YouTube Content Performs in Search
If you have been treating your social content and your SEO strategy as two separate lanes, Google just gave you a good reason to merge them. Google Search Console has ...
ChatGPT Now Owns 92% of AI Referral Traffic: Here’s What That Means for Your Site
If you've been hedging your AI search strategy across ChatGPT, Perplexity, Gemini, and Copilot, new data suggests it's time to stop hedging. A fresh AI traffic study from Previsible, tracking ...
Search Agents Are Here: How Google’s AI Mode Is Reshaping Discovery in 2026
For years, "optimizing for search" meant optimizing for a results page full of blue links. That assumption is breaking down fast. Google's latest updates to Search show a company betting ...
Google’s July 2026 Shake-Up: What Founders Need to Know About Search Console, Core Updates, and Spam Enforcement
If you've checked your Google Search Console dashboard in the last few weeks and felt like something shifted, you're not imagining it. July 2026 has brought a cluster of changes ...
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